One of the nation’s premier agribusiness and food brands, Land O’Lakes, Inc., is shaking up the agriculture industry by leveraging tech platforms to innovate and meet consumer demands.
Land O’Lakes CMO Heather Malenshek joined Adweek’s Challenger Brands Summit to talk about lessons “churned” during the pandemic, evolving as a challenger brand and how Land O’Lakes uses innovation as today’s agriculture turns into the agriculture of tomorrow.
A century of innovation
How does a historical brand like Land O’Lakes, which celebrated its centennial last year, stay a challenger brand for an entire century?
“We really celebrated it as 100 years of innovation,” Malenshek said.
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