Land O'Lakes Taps Harley Davidson's Former Top Marketer as CMO

Heather Malenshek joins after the brand retired its Native American mascot

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Heather Malenshek will move on from her own Milwaukee consultancy to Minneapolis-based Land O’Lakes, joining as its chief marketing officer effective Sept. 8.

“Heather possesses a sterling record of unparalleled success in designing and implementing marketing strategies for companies and organizations, and driving business growth,” said Beth Ford, president and CEO of Land O’Lakes in a statement. “I am looking forward to seeing the creativity she has exhibited put to work for Land O’Lakes.”

As the dairy brand’s head of marketing, Malenshek will oversee b-to-c and b-to-b branding strategy, and will be responsible for building marketing competencies throughout the entire company.



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