Lacoste’s Iconic Crocodile Makes Room for 10 Endangered Species on Brand’s Polo Shirts

Wear your heart on your sleeve... or your chest

Lacoste

“Make the logo bigger!” clients cry. Rarely do they ask to see it disappear.

@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.