Kroger Is Using a New Shoppable Offering on TikTok to Try and Sell Back-to-School Staples

Grocery chain is the first to test the ecommerce feature

Kroger is running a campaign on TikTok, marking its first collaboration with the popular app. Illustration: Trent Joaquin; Sources: TikTok, Kroger

Kroger is running a campaign on TikTok that lets users shop for its products within the app.

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@Minda_Smiley Minda Smiley is deputy Agencies editor at Adweek.