Kristen Wiig Comically Channels Every Man, Woman and Child in America for Pizza Hut

Deadpan campaign from Droga5

Headshot of Katie Richards

Pizza that’s delivered hot and fresh should be something that everyone—man, woman or child—should be able to enjoy, and who better to represent that than an actress and comedian who can play every man, woman or child (well, white man, woman or child)?

Pizza Hut has tapped Kristen Wiig for its latest “Everyman” campaign from Droga5. In the two TV spots, Wiig channels the idea that Pizza Hut is a brand for everyone to enjoy by playing a host of different characters, from an older farmer to a tire-flipping, CrossFit junkie.

Check out the many faces of Wiig below:

Pizza Hut chief brand and concept officer Jeff Fox said Wiig was a great fit for the role because of her versatility and her ability to play so many different characters—as shown seen in her time on Saturday Night Live.

“With [Wiig’s] brand of humor, her comedic chops, it was a perfect combination of what we wanted to talk about as Pizza Hut and have Kristen bring that to life,” Fox said. Droga5 and Pizza Hut worked closely and collaboratively with the actress to come up with the many hats Wiig would wear in the ads.

The “Everyman” campaign is fully integrated and includes 60- and 30-second TV spots as well as radio, digital, social media and special offers (mentioned in the second spot).

Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Scott Bell
GroupCreative Director: Andrew Fergusson
Creative Director: Tara Lawall
Associate Creative Director: Dustin Tomes
Associate Creative Director: Jono Paull
Associate Creative Director: Ben Bliss
Associate Creative Director: Evan Schultz
Senior Copywriter: Nic Bauman
Senior Art Director: Christian Chico
Associate Design Director: Mark Yoon
Graphic Designer: Niko DeBono
Chief Creation Officer: Sally-Ann Dale
Co-Director of Film Production: Jesse Brihn
Co-Director of Film Production: Bryan Litman
Executive Producer, Film: Ross Plummer
Producer, Film: Scott Sitman
Associate Producer, Film: Annie Vlosich
Music Supervisor: Ryan Barkan
Music Supervisor: Mike Ladman
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Ramon Jimenez
Strategy Director: Ben Brown
Strategist: Tulani Foy
Strategist: PJ Mongell
Communications Strategy Director: Delphine McKinley
Communications Strategist: Mariel Milner
Chief Intelligence Officer: Amy Avery
Data Strategy Director: Lily Ng
Data Strategist: Christina Fieni
Chief Operating Officer: Susie Nam
Group Account Director: Ben Myers
Account Director: Jordan Cappadocia
Account Supervisor: Victoria Gan
Account Manager: Hugh Simpson
Associate Account Manager: Andrew Mullen
Deputy General Counsel: Leigh Checchio
Associate Counsel: Erica Palaia
Business Affairs Manager: Keith Marman
Senior Project Manager: Andrea Verenes
Senior Project Manager: Rene Ramirez

Client: Pizza Hut
Jeff Fox Chief Brand and Concept Officer
David Daniels VP, Advertising and Media
Zipporah Allen VP, Marketing
Jenna Bromberg Director, Advertising and Digital Engagement
Lindsay Morgan Senior Manager, Advertising
Amanda West Senior Associate Manager, Marketing
Leslie Hopp Digital Marketing Manager
Amanda Hitchcock Digital Marketing Strategist
Doug Terfehr Senior Director, PRØCSR
Courtney Moscovic PR and Partnerships Manager
Ron Hacohen APR Cost Consultant
Talent Management The Marketing Arm
Matt Delzell Managing Director

Production Company MJZ
Director Steve Ayson
DOP Greig Fraser
President David Zander
Executive Producer Emma Wilcockson
Producer Karen Chen
Editorial Exile
Editor Peter Sciberras
Senior Cutting Assistant Travis Moore
Assistant Editor Mitch Goldberg
Executive Producer Sasha Hirschfeld
Senior Producer Evyn Bruce
Senior Producer Vietan Nguyen

Color MPC
Colorist Mark Gethin
Executive Producer Meghan Lang
Associate Producer Elyse Robinson
Post Production MPC
Senior Producers Matthew Loranger, Katie Buckley
Flame Supervisor Seif Boutella
Flame Compositor Bilali Mack
Nuke Compositors Mazyar Sharifian, Giulia†Bartra, Jeric Pimentel
Roto cleanup MPC Bangalore, Trace VFX

Sound Heard City
Mixer Phil Loeb
Executive Producer Sasha Awn

@ktjrichards Katie Richards is a staff writer for Adweek.