Kristen Bell Vouches for Spindrift (Again) in Sparkling Water Brand’s Latest Campaign

Brand appeals to health-conscious with help from the actress

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Spindrift is heading into summer with a multi-million-dollar campaign that it hopes will help the nine-year-old sparkling water brand stand out in what has become an increasingly crowded category.

Created by L.A. shop The Many (formerly Mistress), the effort continues a message that Spindrift began spreading last year as part of its first big advertising push, in which Kristen Bell touted the brand’s simplistic ingredient list (it’s squeezed fruit and sparkling water).

Now Bell, dubbed a “superfan” by the brand, is back this year for another go-round.



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