Kraft Wants You to 'Send Noods' to Your Loved Ones (But Definitely Not Nudes)

With campaign from Mischief, the brand cheekily offers to give away boxes of comfort food

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If you’ve ever eaten a tub of ice cream in one sitting while ugly crying at a mediocre movie, or have reached for an indulgent midnight snack in a bid to calm your pandemic-shredded nerves, then you’ll be well familiar with the idea of comfort food.

To celebrate National Noodle Day (there truly is a day for everything) Kraft has launched a campaign encouraging people to gift comfort food to friends and family in these trying times––by

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