Kraft wants to put your family photos in its first-ever Big Game ad.
The packaged foods brand revealed today in a teaser video (below) that instead of featuring celebrities like Missy Elliot, Bill Hader and Danny DeVito, it’s calling on “real families” to participate in its 30-second Super Bowl spot. Kraft wants photo and video submissions via social media; it will select a few lucky winners to be included in the commercial, which will air during the second half of the Super Bowl LII on Feb.
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