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Kraft dropped its first Super Bowl commercial in the third quarter of tonight’s game. It featured real people’s family photos. The 30-second spot, put together in real time, depicted everything you would expect—cute kids, dorky dads, pets, etc.
Kraft began collecting photo and video submissions via Twitter and Instagram at 6 a.m. EST this morning, ending at 8:30 p.m., and selecting the lucky winners for the ad. To submit their photos, participants used the hashtag #FamilyGreatly and #KraftEntry.
When Kraft announced