Kraft Wants to Feature Your Family Photos In the Super Bowl

The brand wants to champion real people rather than celebrities

Social media users used the hashtag #FamilyGreatly and #KraftEntry on Twitter and Instagram to submit. Kraft

Kraft wants to put your family photos in its first-ever Big Game ad.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@kitten_mouse Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.