Kraft Wants to Feature Your Family Photos In the Super Bowl

The brand wants to champion real people rather than celebrities

Social media users used the hashtag #FamilyGreatly and #KraftEntry on Twitter and Instagram to submit. Kraft

Kraft wants to put your family photos in its first-ever Big Game ad.

@kitten_mouse lindsay.rittenhouse@adweek.com Lindsay Rittenhouse is a staff writer at Adweek, where she specializes in covering the world of agencies and their clients.