Diversity, Equity and Inclusion

Kotex Commemorates 100th Anniversary by Focusing on Its Founders: Nurses

The campaign highlights those who created the brand and how the pandemic hurts women

a nurse with a pad shape around her eyes and top of face — Kotex highlights how women are affected by the Covid-19 pandemic in its new spot.Kimberly-Clark Corporation

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For the brand’s 100th anniversary, Kotex is taking a moment to stop and reflect on the progress of the last century while also highlighting work that still needs to be done.

In 1920, the brand’s new spot tells viewers, it was women nurses who developed the first Kotex pads so they could keep doing their jobs while they were on their periods. Today—Menstrual Hygiene Day—women are disproportionately affected by the economic implications of the novel coronavirus pandemic, as they make up 75% of the caretakers tending to the sick.

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