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U by Kotex has created a brick-and-mortar shop dedicated to things that might make women's periods suck a little bit less—at least for one weekend.
The Period Shop, which launched today and will be open until Sunday evening, is located at 138 Fifth Ave. in New York. There, passersby will find various merchandise aimed at soothing their period woes including comfortable attire, accessories, home goods, beauty products, food and snacks, and U by Kotex products.
It is part of the brand's new campaign, "The Period Projects," a larger effort to remake women's period experiences for the better.
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