Why It Took K-Beauty Retailer Peach & Lily 6 Years to Launch Its Own Products

Founder and CEO Alicia Yoon on the long path to success

Seven years ago, Peach & Lily was born as a K-beauty retailer. In 2018, the brand pivoted to creating its own Korean beauty products, and released its three latest offerings last month: two masks (one clay and one overnight) and an undereye stick that cools and depuffs. Within 24 hours, all three had sold out.