Korean Ecommerce Brand Soko Glam Is Reinventing the Makeup Aisle With Its Pop-Up Shop

The 7-year-old skin-care company is finally getting into retail

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For Charlotte Cho, co-founder of Soko Glam, a Korean beauty and skin-care ecommerce company, skin care is personal—and that’s not just because she helped make the infamous Korean 10-step skin-care routine mainstream in the U.S. or literally wrote the book about it.

Between Soko Glam, running the accompanying educational skin-care website The Klog and rolling out her own skin-care brand called Then I Met You, Cho knows what consumers are looking for in skin care. So she developed Soko Glam’s first pop-up experience, Soko House.

The pop-up, which opened today and runs through Aug.

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