Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.
For Charlotte Cho, co-founder of Soko Glam, a Korean beauty and skin-care ecommerce company, skin care is personal—and that’s not just because she helped make the infamous Korean 10-step skin-care routine mainstream in the U.S. or literally wrote the book about it.
Between Soko Glam, running the accompanying educational skin-care website The Klog and rolling out her own skin-care brand called Then I Met You, Cho knows what consumers are looking for in skin care. So she developed Soko Glam’s first pop-up experience, Soko House.
The pop-up, which opened today and runs through Aug.