Experiential Marketing

Klarna's Digital Brunch Series Supports Drag Community Impacted by the Pandemic

Breakfast for Dinner is hosted by Drag Race queens Kim Chi and Naomi Smalls

Drag performers Kim Chi and Naomi Smalls in front of baked goods
Drag performers Kim Chi and Naomi Smalls host the weekly series from their Los Angeles apartment.Klarna
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By Ian Zelaya

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Covid-19 has impacted everyone who makes a living off of live entertainment, including drag performers. The drag community, which largely makes their income off nightly shows, drag brunches and touring, has had to adapt to a new reality by taking their talents online.

Klarna is doing its part to support drag queens impacted by the pandemic with a new digital series featuring queens of RuPaul’s Drag Race fame. The ecommerce payment brand has debuted Breakfast for Dinner, a weekly drag brunch series broadcast on Facebook Live.

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ian.zelaya

Ian Zelaya

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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