Fin Tech

Klarna Tempts Gamers With Free Tech Gear as Part of Its Latest Campaign

The payments provider will air 2 live events on Twitch to give players a shot at winning with a possible assist from Snoop Dogg or Lil Yachty

October 20, 2020

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Alternative payments provider Klarna is capitalizing on the increasing interest in gaming during the pandemic with its latest campaign, “Playing for Keeps,” which was unveiled today, giving gamers the chance to win what it describes as the “ultimate streaming setup.”

“We pride ourselves on being customer obsessed and for us, that’s more than just understanding our customers—it’s also about celebrating and sharing their passions,” David Sandström, Klarna’s CMO said.

The livestream event series, which Klarna claims is the first of its kind, lets at-home gamers