Klarna Tempts Gamers With Free Tech Gear as Part of Its Latest Campaign

The payments provider will air 2 live events on Twitch to give players a shot at winning with a possible assist from Snoop Dogg or Lil Yachty

Alternative payments provider Klarna is capitalizing on the increasing interest in gaming during the pandemic with its latest campaign, “Playing for Keeps,” which was unveiled today, giving gamers the chance to win what it describes as the “ultimate streaming setup.”

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@RichCollings richard.collings@adweek.com Richard Collings is a retail reporter at Adweek.
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