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While the Covid-19 pandemic has devastated numerous facets of advertising, it’s sparked a positive effect on the out-of-home industry. The Out of Home Advertising Association of America (OAAA) this month reported 45% of American adults say they’re noticing OOH ads more than before the pandemic began, while 68% said they’re tuning out of digital ads on their mobile devices due to screen fatigue. With consumers becoming more responsive to outdoor ads, marketers have an opportunity to get extra creative and set aside the necessary budget for their OOH efforts.