Kiwi Shoe Polish Tracked Down the Shoes of Famous Figures and Told Their Stories in Long-Form Ads

Ogilvy Chicago traces the footsteps of Ali, Earhart and more

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Muhammad Ali, Ernest Hemingway, Amelia Earhart and Abraham Lincoln all made their mark on history and left the world with big shoes to fill—but whatever happened to their actual shoes?

Shoe polish brand Kiwi, owed by SC Johnson Company, and agency Ogilvy Chicago decided to find out. In a new line of print ads, the brand explores the lives of these American icons through the very shoes they wore. (You may remember Kiwi and Ogilvy from their brilliant “Portraits Completed” campaign that

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