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Global Pride events have gone virtual due to the Covid-19 pandemic, but Kind found a way to physically celebrate the 50th anniversary of New York’s first march.
The snack brand created a rainbow light tribute to join the city’s skyscrapers on June 27 through early this morning. The brand partnered with experiential marketing agency Bankrobber Projects to produce the installation in the West Village on the corner of Seventh Avenue and Christopher Street near the Stonewall Inn, the birthplace of the modern LGBTQ+ rights movement.
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