Anybody who passed through Times Square this morning likely noticed a giant mound of sugar and an array of children sculpted of the sweetener. Kind, the company that makes the all-natural fruit and nut bar, is behind the stunt. To make a statement about the amount of sugar children consume, Kind put 45,485 pounds of it—a 20-foot tall, 30-foot wide pile to be exact—smack dab in the middle of Times Square.
Why Kind Dumped 45,000 Pounds of Sugar, and Sculpted Children Out of It, in Times Square Today
The snack brand makes a statement about children's eating habits
