Kids Often Get Into Danger, But Vaccines Keep Danger Out of Kids, Says New UNICEF Campaign

Parents deserve fewer things to worry about

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To urge more parents to vaccinate their children, UNICEF is launching a new, global #VaccinesWork campaign across digital, social, outdoor and print.

Created by Santa Monica-based RPA, the campaign features a 60-second animated film, animated social media posts, and static and animated posters. All begin today, the start of World Immunization Week, which runs annually from April 24 to 30.

The animated film, “Dangers,” is based on the relatable insight that kids, by their very nature, are little daredevils who constantly put themselves at risk of injury.



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