Kia Will Return to the Super Bowl for the 9th Consecutive Year

Creative shop David&Goliath will be behind the spot

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Kia’s 60-second Super Bowl spot last season tasked Melissa McCarthy with saving whales, trees, ice caps and rhinos. The year before that, in a delightful play on words for Super Bowl 50, Kia put Christopher Walken in a walk-in closet.

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