Kia Partners With British Cinemas, Revealing 'Movement That Inspires' Platform

The deal will run across DCM partner indie cinemas and the Sundance Film Festival

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Car brand Kia U.K. has agreed on a yearlong deal with Digital Cinema Media (DCM), Britain’s largest buyer for cinema ad inventory, to run across its independent estate. It has also revealed its new brand platform, “Movement That Inspires.”

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