Kevin Roddy Shifts to Publicis & Hal Riney

Former BBH chief creative officer also to help run Publicis Modem, S.F.

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Last year Kevin Roddy, the former CCO of BBH New York, fell out with agency founder John Hegarty over the future direction of the shop and left in September. But now he's returning to the corporate fold, joining Publicis Groupe San Francisco sibling Hal Riney this week as chief creative officer.

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