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The characters in Sir John Hegarty's new film project would probably consider Don Draper a bit of a wanker.
Set in gritty 1970s London, Hegarty's Commercial Break is a coming-of-age story: A blue-collar kid busts up stuffy corporate culture with radical ideas. The revolution "didn't reach the boardroom until the '70s," he says. "This product contains sex, drugs, and a lot of advertising."
A rock star of that scene, Hegarty, co-founder of global marketing giant Bartle Bogle Hegarty, worked with the Saatchi brothers as they launched a new shop whose rapier edge drew instant and intense attention.
"It was coming from the street, coming from youth, coming up from a world that this old world didn't understand," Hegarty says.
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