Kendall Jenner Returns to Advertising in a More Familiar Role

Model fronts La Perla's new fashion campaign

Headshot of Tim Nudd

Kendall Jenner is putting the Pepsi fiasco behind her and returning to a more comfortable gig, as fashion model, in new advertising from Italian luxury brand La Perla.

The 21-year-old stars in ads designed by La Perla creative director Julia Haart that have a fantasy floral theme, inspired by the work of Georgia O’Keeffe and Peter Max. The ads feature oversized flowers including begonias, a hibiscus and tulips.

Jenner “exudes the certainty and self-assurance of a true heroine—owning her world through confidence and empowered femininity,” La Perla says, as she models ready-to-wear, lingerie and beachwear from the La Perla Pre-Fall 2017 Collection.

The ads were shot by Mert & Marcus, and “the explosive visual message is intended to shock and transport the viewer to a world of fantasy, color, and art,” the brand says.

More pics below.

@nudd Tim Nudd is a former creative editor of Adweek.