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It is a new era of Bud Light.
And nowhere is that more evident than on advertising’s biggest stage—the Super Bowl. Bud Light is shifting away from the absurdist humor of past years toward the fun in everyday life. The change comes with new a tagline: “Easy to Drink. Easy to Enjoy.”
The brand’s Super Bowl spot, which is just the second piece of work from new agency of record Anomaly, features actor Miles Teller, his wife, Keleigh, and their French bulldog Bugsy.