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For Keegan-Michael Key, choosing which brands to work with is all about evaluating accessibility.
The comedian, who is famous for his work on shows like MADtv and Key & Peele, spoke with Adweek at the relaunch of MetroPCS—now known as Metro by T-Mobile.
At the brand’s event on Oct. 8 at New York’s Grand Central station, he became the first customer to sign up under the Metro by T-Mobile name. There, he said that the brands he likes to work with the most are the ones that work to democratize their products.