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In his first marketing campaign under Ferrara, part of The Ferrero Group, Ernie the Elf is here to spread the word about new and improved Keebler cookies.
These changes involve introducing more quality ingredients into its products, such as more real chocolate in its Chips Deluxe offering and more Madagascar vanilla in its Pecan sandies. A packaging redesign mentions these updates, too.
Last summer, The Ferrero Group, maker of Nutella, purchased the 167-year-old Keebler brand along with Famous Amos cookies from Kellogg’s
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