Voice

Juneteenth Is Our July 4th, and Brands Should Recognize Its Spirit of Resilience

Reluctance to authentically embrace BIPOC holidays will push those consumers away

Juneteenth is a holiday about silver linings, a holiday amplifying good over bad and hope over sorrow.Michael Noble Jr., Justin Merriman, Matt Winkelmeyer, Flashpop/Getty images
By Myron King

June 18, 2021

I don’t know about you, but as we emerge from Covid-19 protocols and gently re-enter offices and in-person meetings, I almost feel the need to greet my 3D colleagues with a super-celebratory greeting. And thanks to recently passed legislation, we are on the brink of being able to say “happy Juneteenth” nationwide.

Myron King

As chief integration officer at VMLY&R, Myron King leads the organizational design and cultural integration strategy for North American clients.

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