Juneteenth Is Our July 4th, and Brands Should Recognize Its Spirit of Resilience

Reluctance to authentically embrace BIPOC holidays will push those consumers away

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I don’t know about you, but as we emerge from Covid-19 protocols and gently re-enter offices and in-person meetings, I almost feel the need to greet my 3D colleagues with a super-celebratory greeting. And thanks to recently passed legislation, we are on the brink of being able to say “happy Juneteenth” nationwide.