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In a departure from its traditional product-heavy commercials, Beats by Dre has launched a short film with an all-star cast and crew— plus a provocative statement about the Black community’s impact on popular culture worldwide.
The spot, called “You Love Me,” features tennis champ Naomi Osaka, rapper Lil Baby, Nascar driver Bubba Wallace and Black Lives Matter activist Janaya Future Khan.
Its behind-the-scenes team is also filled with impressive names: Melina Matsoukas, a recent honoree in Adweek’s Creative 100, directed the project, written by Lena Waithe, who was part of Adweek’s
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