Beats by Dre Powerfully Asks: How Can America Love Black Culture but ‘Hate Us So Deeply’?

'You Love Me' features star talent on both sides of the camera, and signals more activism to come from the brand

Tennis star Naomi Osaka is one of several stars in the spot about cultural hypocrisy. Beats by Dre

In a departure from its traditional product-heavy commercials, Beats by Dre has launched a short film with an all-star cast and crew— plus a provocative statement about the Black community’s impact on popular culture worldwide.

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@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.