Juicy Fruit Wants Consumers to Choose a New Version of Its Famously Suggestive Jingle

'Take a sniff, pull it out' makes a comeback

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

If you’re over 40 and grew up anywhere near a television, you probably recall a certain chewing gum commercial from the mid-1980s showing a bunch of very happy, very white college-age kids hitting the slopes for what looks to be a totally excellent weekend. These kids are athletic and carefree but, sensibly, they had the presence of mind to bring along enough gum.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in