Journal House Brought Experiential to the Palais This Year

The Wall Street Journal built the structure in less than a week

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At the end of yacht row at the Cannes Lions festival this year sat a structure that was built in less than a week with the intention of drawing attention to a brand that’s largely built around a newspaper.

The Wall Street Journal returned to the Cannes Lions in a big way this year by building the Journal House, a two-story structure that featured elements of the brand throughout and called to mind the sophistication of the newspaper itself.

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