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It’s not often that a musical ad runs the gamut of nostalgia, satire, sincere appreciation, and a bonus cameo from Josh Groban’s otherwise camera-shy dad, but such is the case with “Bean Song.” The new jingle (a triumphant piano ballad, really) comes courtesy of Bush’s Best, the family-owned company famous for its baked beans.
“Bean Song” also kicks off Bush’s rebrand as That Beautiful Bean Co., marked by a new website and logo.
The bestselling performer and songwriter is no stranger to slightly off-kilter promotions.
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