Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Bush’s Beans was founded in 1908. Since then, it’s been a pantry staple, becoming a necessity for any American summertime grilling event or kid-friendly dinner plate.
While Bush’s has long offered dozens of flavors of canned-bean products, this January the company ventured outside of the canned foods aisle with the launch of a new line of snack foods: bean-based chips and dips.
Working with Cincinnati-based independent agency Curiosity, the brand developed a campaign called “Now That’s Good,” with short-form spots highlighting the flavor bursts in the new snack products.