How Bush's Beans Found a Way to Venture Outside of the Canned Foods Aisle

The company debuted a new line of snacks this year

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Bush’s Beans was founded in 1908. Since then, it’s been a pantry staple, becoming a necessity for any American summertime grilling event or kid-friendly dinner plate.

While Bush’s has long offered dozens of flavors of canned-bean products, this January the company ventured outside of the canned foods aisle with the launch of a new line of snack foods: bean-based chips and dips.

Working with Cincinnati-based independent agency Curiosity, the brand developed a campaign called “Now That’s Good,” with short-form spots highlighting the flavor bursts in the new snack products.

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This story first appeared in the April 13, 2020, issue of Adweek magazine. Click here to subscribe.