John Stamos Will Knit You a Scarf If Geico's Savings Aren't Enough for You

He joins Idina Menzel and DJ Khaled in campaign about truly personal service

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

On social media, celebrities in 2020 don’t have much more to offer you than the occasional solemn video about how “we’re all in this together,” filmed from the socially distant comfort of their 200-room mansions.

But what if they could offer benefits that were a bit more practical?

In Geico’s campaign launched this summer, expanded today to include John Stamos, stars provide personalized service to random people whom the insurer is trying to impress with more than just savings.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in