Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
On social media, celebrities in 2020 don’t have much more to offer you than the occasional solemn video about how “we’re all in this together,” filmed from the socially distant comfort of their 200-room mansions.
But what if they could offer benefits that were a bit more practical?
In Geico’s campaign launched this summer, expanded today to include John Stamos, stars provide personalized service to random people whom the insurer is trying to impress with more than just savings.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in