John Lewis’ Much-Hyped Christmas Ad Gets Back to ‘Joyful Escapism’ of Earlier Seasons

Amid Covid-19 and the supply chain crisis, the British retailer returns to the emotional storytelling of previous campaigns

John Lewis’ Christmas ad has long been a key moment in the British holiday calendar, but amid the turmoil of Covid-19 and the supply chain crisis, its latest installment is an attempt to return to the joy of earlier seasons.