C-Suite

Jennifer Breithaupt Leaves Citi and Carla Hassan Is Named CMO

Former chief brand officer will now overseeing marketing and branding

a woman wearing a leather jacket in front of a window with arms on the table, smiling — Carla Hassan has been named the new CMO of Citi.Citi

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

Citi is shaking up its marketing leadership.

Jennifer Breithaupt, who has held the role of global consumer CMO since September 2012, is leaving the company, a spokesperson for Citi has confirmed. Carla Hassan, who has served as the bank’s chief brand officer since 2018, will be moving into the role of chief marketing officer where she will oversee both branding and marketing efforts for the company.

With Hassan moving into this new role, branding and marketing at Citi will also come together on one team.