Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.
Jeeter, a cannabis brand known for its streetwear-style product drops and epic live events, is launching its most ambitious campaign to date this week.
The company is kicking off a 100-stop pop-up tour, building mini convenience stores at dispensaries in California, Arizona and Michigan that will be far more stylized than the average 7-Eleven.
Expect to see classic mid-century design and retro-fabulous flourishes, but no Abba-Zaba, Pop Rocks or Big Red. There will be mini mart staples like scratch-off lottery tickets and salty snacks, but everything found in the 10-by-10 space will be Jeeter branded and much of it spiked with THC.