Jeep’s Middle Gets a Boot; Inside the Washington Football Team’s Rebrand: Thursday’s First Things First

Plus, updates from the Olympics and upfronts week

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.

Jeep Removes Springsteen Super Bowl Spot From YouTube

“The Middle,” Jeep’s two-minute Super Bowl ad starring Bruce Springsteen, was pulled from YouTube after reports surfaced that Springsteen was arrested for a DWI in November.

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