The Big Game

Jeep Removes Bruce Springsteen Super Bowl Spot From YouTube

New reports surface that the singer was charged with DWI in November

bruce springsteen driving a car
Casting in the days of instant feedback has become tricky, but more important than ever, especially in the case of Jeep, Bruce Springsteen and the Super Bowl stage. Courtesy Jeep
By David Kaplan

February 10, 2021

Jeep has removed its Super Bowl ad starring Bruce Springsteen following a report by TMZ that the rock icon was arrested in New Jersey for a DWI in November.

David Kaplan

David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor.

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