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Janelle Monáe wants the world to know that Wondaland Records, the singer-songwriter-producer’s new venture with Sony Music Entertainment’s Epic Records, is not merely a record label—it’s a movement.
Wondaland is “a joint dream in which a group of artists set out to swim towards a boat all together—and in some ways, I’m a lifeguard,” says Monáe, 29, the Kansas City native who grabbed our attention in 2010 with her critically hailed debut, The ArchAndroid, and who would go on to become a face of Procter & Gamble’s CoverGirl, alongside Katy Perry and Pink.