Jameela Jamil Isn't Perfect, So She's Giving Grace to 'Problematic' Brands

The actor and activist is open to working with advertisers trying to navigate change

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Trigger Warning: This article contains references to eating disorders

In 2018, Jameela Jamil opened Instagram and clicked the “search” icon button. It led her to the “Discovery” tab, where up popped an image carousel showcasing famous women with numbers written across their body.

The figures detailed each woman’s weight and measurements. After interacting with that single post, Jamil was “bombarded” with imagery glamorizing diet and weight loss.

“Never click that button,” she cautioned. Yet, if she hadn’t done so and posted about her experience soon after, she might not be sitting behind the podcast mic now on I Weigh, interviewing the likes of Busy Philipps and Jillian Mercado about mental health, body image and smashing societal norms.

Like all activism, [I Weigh] was born from rage and hope

—Jameela Jamil, Founder, I Weigh

“This movement started with a Tweet,” she told Adweek, “now it’s morphed into a brand, a community and a podcast.



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