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There were an estimated 200 lesbian bars in the U.S. in the 1980s, but the past few decades have been grim for these queer safe spaces. In 2020, a year that’s been devastating to all bars across the country, fewer than 20 lesbian bars are still open.
Jägermeister is aiming to raise awareness for the remaining 15 lesbian bars in the U.S., and call on people to keep them from shuttering during the pandemic, with a new online campaign and video PSA.