Diversity, Equity and Inclusion

Jägermeister Launches Call to Action to Save 15 Remaining Lesbian Bars in the US

Online campaign and PSA video aim to preserve queer safe spaces in the pandemic

Photo of the Henrietta Hudson bar — The PSA features Henrietta Hudson bar in New York.Jägermeister

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There were an estimated 200 lesbian bars in the U.S. in the 1980s, but the past few decades have been grim for these queer safe spaces. In 2020, a year that’s been devastating to all bars across the country, fewer than 20 lesbian bars are still open.

Jägermeister is aiming to raise awareness for the remaining 15 lesbian bars in the U.S., and call on people to keep them from shuttering during the pandemic, with a new online campaign and video PSA.

The

Ian Zelaya

ian.zelaya@adweek.com

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

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