Jagermeister Is Giving Americans a Team to Root for After the U.S. Missed the World Cup

Partnership with DraftKings includes a bracket challenge for soccer fans

Americans without a team to root for can pick a squad to get behind thanks to Jagermeister. Draft Kings

When the United States men’s soccer team failed to qualify for the 2018 World Cup, fans were pretty crushed. One group that took the news particularly hard? Jägermeister. The German brand has close ties to the world of football that date back to 1973. That was the year Jägermeister made history by becoming the first brand to put its logo on a sports jersey (for German football club Eintracht Braunschweig).

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@ktjrichards katie.richards@adweek.com Katie Richards is a staff writer for Adweek.