When the United States men’s soccer team failed to qualify for the 2018 World Cup, fans were pretty crushed. One group that took the news particularly hard? Jägermeister. The German brand has close ties to the world of football that date back to 1973. That was the year Jägermeister made history by becoming the first brand to put its logo on a sports jersey (for German football club Eintracht Braunschweig).