In Jack Daniel’s New Ad, People Do Things They’ve Always Wanted to—Like Tossing a Phone in a Lake

It's part of the whiskey brand's first global advertising campaign, 'Make It Count'

In the new spot, one woman orders one of everything at an upscale restaurant—something she's always wanted to do. Jack Daniel's

You know that thing you’ve always dreamed of doing? Maybe it’s ordering every single item on the menu, just for the hell of it, or honking the horn on a big rig. Or maybe it’s scrubbing the record on a turntable at a fancy party, or chucking your phone as far out into the lake as possible when your boss calls, rather than picking up.

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@klundster Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.