IYKYK: 3 Gen Z Trends Marketers Should Watch in 2024

What the young crowd will be doing, wearing and thinking this year

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In 2023, like every generation before them, Gen Z proved themselves to be different from previous cohorts. And marketers are obsessed.

With an estimated spending power of $360 billion and an increasing sphere of influence (41 million Gen Zers will be eligible to vote in the 2024 U.S. elections), it’s little wonder brands are keen get the demographic on their side.

Here are three key trends that will define how marketers engage with Gen Z in 2024.

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