Courting Older Generations Should Be Part of Every Agency’s DNA
“It's really important that we value the older generations in our agencies." - Kirsten Flanik, president and CEO of BBDO NY.
Gen Z’s Purchases and Actions Are Influencing All Consumers
Gen Z is asking more questions about the companies behind their products, and other cohorts are following suit.
Gen X Truly Is the Lost Generation—Especially in Marketing
While marketers scramble to cater to Gen Z and millennials they fail to consider a smaller, older generation with serious buying power.
Luxury Goods Are Becoming as Attainable as Fast Fashion
How marketers are bridging the gap between millennials' and Gen Z's love of upscale goods and desire for economy.
The Key Factor in Marketing to Hispanics This Holiday Season
With more than $1.5T buying power on the line, brands must understand what matters most to the Hispanic and Latinx community.
With Abercrombie & Fitch Sitting Pretty, Its Sister Brands Get a Makeover
Gilly Hicks has a new look, plus the arrival of Charli and Dixie D'Amelio's Social Tourist.
To Win Younger Members, AAA Is Crafting a ‘Behavioral Shift’
How the century-old car club is reaching millennials and Gen Z.
How Brands Can Leverage Nostalgia for Modern Success
Why are we enamored with the past?
Remote Education Realities: Challenges Faced by Students, Academic Institutions – and Employers
Watching COVID-19 infection rates spread around the country – with record infection rates now predominantly in the Southern and Western Tiers – only underscores how hard a decision it is [...]
7 Engaging Ways to Advertise to Upcoming Generations on TikTok
In a post-COVID world, people are using content to fill their time and find daily satisfaction, thus creating a greater need for content creation. This gives marketers a real opportunity [...]
COVID-19’s Impact on Millennial and Gen Z Media Habits — And How Marketers Should Pivot
Within a very short period, the way Millennials and Gen Zs buy products and consume media also has changed dramatically. And while many of these shifts — such as the [...]
Tailoring Your Marketing Messages to Gen Y and Gen Z Consumers
Generation Y has been the apple of every marketer’s eye with 73 million strong, and spend a collective of $600 billion annually in the U.S. Now this group has another [...]
1 Year Later: Gen Z College Students Weigh in Again on Personal Data Collection
Last February, I reported on some of the things my Gen Z students wrote in response to an assignment about who gains the most from the value exchange of convenience-for-personal-data. [...]
How-tos for Generational Marketing to Millennials vs. Gen Z
Millennials and Generation Zers are both notorious for shaking up the status quo in more ways than one. This fact, along with their closeness in age, have led many to [...]
Gen Z Advertising Dos and Don’ts for Marketers
Every day, advertising trends are emerging. These trends and tactics are newly developed as a means to best reach a target audience, whomever it may be. As such, advertisers are [...]