How Brands Should—and Shouldn’t—Communicate With Gen Alpha
Gen Z’s younger siblings prioritize brand purpose and covet community.
Vans’ New Kick Turn: Attract More Than Just Millennials and Gen Z
Why CMO Kristin Harrer wants to 'connect with a broader community.'
CMO Moves Podcast: Shake Shack’s Jay Livingston on Professionalizing Smaller Companies
Jay Livingston discusses his journey as a marketer, and how he approaches growing and building a marketing strategy.
Connected From Birth: Predicting Gen Z’s Online Behavior
How the youngest generation of consumers is shaping a new social media era.
Don’t Blur the Lines When Marketing to Millennials and Gen Z
Gen Z places less value on high price tags and material goods, whereas millennials buy pricey bottles, designer goods and trips.
More Than Family and Soccer: Why HHM Campaigns Can Feel Hollow
Generational marketing is key to communicating with the Latinx consumer.
‘It’s Not Just a Case of Let’s Move Everything Online’—How Saga Continues Engaging Over-50s
The company has begun to focus on experience over age in its communications.
How Mars Wrigley Aims to Remain Relevant With Consumers for the Next 100 Years
The company's North American president Anton Vincent discusses generational engagement.
Infographic: An Inside Look at How Marketers Use Influencers
'Working with creators will only become more important for brands.'
Move Over Google. TikTok Is the Go-To Search Engine for Gen Z
The social platform can’t be viewed as an exact search match, and that’s part of the appeal.
Infographic: How to Win Gen Z and Millennial Shoppers’ Loyalty
What modern shoppers want from retailers and brands.
How Can Marketers Win Over Gen Alpha?
Brands and agencies must internalize millennial values while finding creative ways to connect with kids.
Courting Older Generations Should Be Part of Every Agency’s DNA
“It's really important that we value the older generations in our agencies." - Kirsten Flanik, president and CEO of BBDO NY.
Gen Z’s Purchases and Actions Are Influencing All Consumers
Gen Z is asking more questions about the companies behind their products, and other cohorts are following suit.
Gen X Truly Is the Lost Generation—Especially in Marketing
While marketers scramble to cater to Gen Z and millennials they fail to consider a smaller, older generation with serious buying power.