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The Key Factor in Marketing to Hispanics This Holiday Season

With more than $1.5T buying power on the line, brands must understand what matters most to the Hispanic and Latinx community.

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With Abercrombie & Fitch Sitting Pretty, Its Sister Brands Get a Makeover

Gilly Hicks has a new look, plus the arrival of Charli and Dixie D'Amelio's Social Tourist.

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To Win Younger Members, AAA Is Crafting a ‘Behavioral Shift’

How the century-old car club is reaching millennials and Gen Z.

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How Brands Can Leverage Nostalgia for Modern Success

Why are we enamored with the past?

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Remote Education Realities: Challenges Faced by Students, Academic Institutions – and Employers

Watching COVID-19 infection rates spread around the country – with record infection rates now predominantly in the Southern and Western Tiers – only underscores how hard a decision it is [...]

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7 Engaging Ways to Advertise to Upcoming Generations on TikTok

In a post-COVID world, people are using content to fill their time and find daily satisfaction, thus creating a greater need for content creation. This gives marketers a real opportunity [...]

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COVID-19’s Impact on Millennial and Gen Z Media Habits — And How Marketers Should Pivot

Within a very short period, the way Millennials and Gen Zs buy products and consume media also has changed dramatically. And while many of these shifts — such as the [...]

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Tailoring Your Marketing Messages to Gen Y and Gen Z Consumers

Generation Y has been the apple of every marketer’s eye with 73 million strong, and spend a collective of $600 billion annually in the U.S. Now this group has another [...]

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1 Year Later: Gen Z College Students Weigh in Again on Personal Data Collection

Last February, I reported on some of the things my Gen Z students wrote in response to an assignment about who gains the most from the value exchange of convenience-for-personal-data. [...]

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How-tos for Generational Marketing to Millennials vs. Gen Z

Millennials and Generation Zers are both notorious for shaking up the status quo in more ways than one. This fact, along with their closeness in age, have led many to [...]

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Gen Z Advertising Dos and Don’ts for Marketers

Every day, advertising trends are emerging. These trends and tactics are newly developed as a means to best reach a target audience, whomever it may be. As such, advertisers are [...]

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How-tos for Generational Marketing to Millennials vs. Gen Z

Millennials and Generation Zers have both broken out of a shell that generations prior were determined to mold themselves to. This fact, along with their closeness in age, have led [...]

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For Measurement-Oriented Marketers: The Best of ‘Here’s What Counts,’ 2019

Over the past year, “Here’s What Counts” opined on several topics. But the ones that gained the most traction involved Gen Z’s views on privacy, social media data collection, and [...]

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3 Ad Campaigns That Resonated With the Gen Z Audience

Gen Z is completely shifting the way advertisers work. The long-held mindset of heritage, comfort, and familiarity is being upset by this up-and-coming generation of digital natives. Gen Z approaches [...]

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Omnichannel Marketing Is Preferred by 85% of Consumers

With the advent of the Internet and social media, choosing the right marketing channel to distribute your message to your target audience and create a stronger relationship with them is [...]