Is Your Brand Ready for Its Retail Media Moment?

Don't worry, marketers, you have time to prepare

The digital shelf has become the most important locus for a brand message to inspire a purchase.
The digital shelf has become the most important locus for a brand message to inspire a purchase. Oscar Wong/Getty Images

Between the pandemic and privacy, many brands are getting hit with a one-two punch. But there’s no question in anyone’s mind that the digital champion emerging in this new world is retail media. 

@ebkendo Elizabeth Marsten is a freelance writer for Adweek.