Walmart’s CMO on the Power of Intentional Moves and “No Look Backs”

William White talks the evolving role of the CMO, shoppable livestreams, DEI and more

Headshot of William White wearing blue blazer.

When William White took on the role of chief marketing officer at Walmart, he considered it not only an honor to be working for the No. 1 Fortune 500 company, but also a dream job at a brand that comes with much responsibility. Not to mention, he just so happened to start his first-ever CMO role right at the start of a global pandemic. 

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@heidepalermo Heide is the vp, head of community at Adweek and Editor of the Inside the Brand series, including the CMO Moves and Gen ZEOs podcasts, Innovators, Challengers, and Women Trailblazers.