Walmart’s CMO on the Power of Intentional Moves and "No Look Backs"

William White talks the evolving role of the CMO, shoppable livestreams, DEI and more

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When William White took on the role of chief marketing officer at Walmart, he considered it not only an honor to be working for the No. 1 Fortune 500 company, but also a dream job at a brand that comes with much responsibility. Not to mention, he just so happened to start his first-ever CMO role right at the start of a global pandemic. 

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